18 Years Building Bridges
The story of how an Irish entrepreneur became Europe's most trusted partner for companies wanting to conquer China sourcing.
It All Started With A Costly Mistake
In 2006, I was a young Irish entrepreneur full of confidence. I had a great idea, some capital, and the certainty that I could conquer China sourcing like any other business challenge.
I was completely wrong.
I lost €47,000 on my first attempt. Defective products, suppliers that disappeared, cultural misunderstandings that cost months of delays. It nearly bankrupted my company before it even started.
That disaster became my greatest teacher. It forced me to understand that China sourcing isn't just about finding cheap prices - it's about building relationships and cultural bridges.
The 18-Year Journey
How that mistake turned into €2.3M+ in client savings
The Brutal Learning Years
After the initial disaster, I moved to Shenzhen. Lived there for 4 years, learning Mandarin, understanding the culture, and making every possible mistake so my future clients wouldn't have to.
Result: A network of direct contacts with factory owners, not salespeople. Relationships built on mutual trust and long-term results.
Mistakes That Cost Me Dearly:
- • Trusting Alibaba as primary source
- • Not understanding guanxi (relationships) importance
- • Skipping quality control to save time
- • Assuming "cheap" meant "good deal"
Building The System
With solid relationships established, I started helping other European companies. Developed my 3-stage quality control system and the negotiation framework I still use today.
Key moment: Helped an Irish startup save €180,000 in their first year. That's when I knew I'd found my true mission.
European Expansion & Excellence
Focused on becoming Europe's most trusted China sourcing partner. Specialized in helping European companies compete globally through intelligent sourcing strategies.
Today, I help companies across Europe transform their businesses through smart China sourcing, avoiding the painful mistakes I made.
Result: €2.3M+ saved for European clients, 97% success rate, and average growth of 240% in the first 18 months.
Why We Do This
It's not just about sourcing. It's about democratizing access to global opportunities.
Authentic Relationships
18 years building real trust, not just transactions. My Chinese suppliers know me by name, not by company.
Complete Transparency
Zero hidden costs, zero surprises. If something can go wrong, I tell you before, not after. Trust is built with honesty.
Measurable Results
Every client must save minimum 30% on their first order. If I don't deliver, I work free until we get there. Simple.
Ready To Write Your Success Story?
18 years experience, 200+ successful companies, €2.3M+ saved. Your story could be next.
📞 No sales pressure • 💡 Guaranteed insights • ✅ 18 years experience